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Whats the difference between normal SEO and local SEO – do I need local SEO?

Discussion in 'Search Engine Optimization' started by nflmao, Feb 10, 2019.

  1. #1
    Hey there,

    So I wanted to improve the web exposure/presence of my business and realized that SEO plays an integral part in that. I saw that there’s a “local SEO group” that does audits and give advice. I was just curious about other likeminded individuals here what are their thoughts on having local SEO. How does it differ from normal SEO and is it actually more useful? Whats the local aspect?

    Cheers
    SEMrush
     
    nflmao, Feb 10, 2019 IP
    SEMrush
  2. dcristo

    dcristo Illustrious Member

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    #2
    Local SEO is optimizing your website for a local audience. For example, optimizing a .co.uk website to rank on Google UK.
     
    dcristo, Feb 10, 2019 IP
  3. mrb1129

    mrb1129 Well-Known Member

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    #3
    If you do SEO for a specific country or region then its known as Local SEO.
     
    mrb1129, Feb 10, 2019 IP
  4. e10

    e10 Well-Known Member

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    #4
    If you have a bricks and mortar shop or office which deals with actual people, then make sure you have a Google My Business page. It is free and if you take the time to set it up properly you will be rewarded with enhanced listings and appearance in local maps like this:
    upload_2019-2-11_8-51-3.png

    Also if anyone actually searched your business name, you get a nice fat llisting like this:
    upload_2019-2-11_8-52-8.png


    Take advantage of all the marketing opportunities presented on GMB including regular posting, announce sales and discounts, list phone numbers, opening hours and post images of your business.
     
    e10, Feb 11, 2019 IP
  5. nflmao

    nflmao Peon

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    #5
    So I wanted to improve the web exposure/presence of my business and realized that SEO plays an integral part in that. I saw that there’s a “local SEO group” that does audits and give advice. I was just curious about other likeminded individuals here what are their thoughts on having local SEO. How does it differ from normal SEO and is it actually more useful? Whats the local aspect?

    Cheers

    use search
     
    nflmao, Feb 11, 2019 IP
  6. Shivani Shrivastav

    Shivani Shrivastav Active Member

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    #6
    In normal SEO you optimize your website for Global Audiences by targeting generic keywords while in Local SEO you have to optimize your website for Local audiences by targeting location-based keywords.

    So its depend on what is your business target area, accordingly, you can opt for either Normal SEO or Local SEO Services!

    Hope this will help.
     
    Shivani Shrivastav, Feb 12, 2019 IP