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What's the best wording for "In Stock" using a shopping cart?

Discussion in 'eCommerce' started by MidoriWeb, Jan 5, 2007.

  1. #1
    I'm curious if there have been any studies (either by big companies... or maybe by testing on your own) done on what gets more visitors to add something to their cart. On some sites you'll see "In Stock" next to availability. Other sites it's "Ships within 24 hours," "Ships within 1 business day," "Ships next business day," "In stock - Ready to ship," and so on.

    I know each industry can vary... but for the sake of my question lets assume we're selling common widgets with lots of competition. Prices are low (around $50 for most items) and items are available to ship by the next business day.

    Amazon.com does: "In Stock. Ships from and sold from Amazon.com"

    NewEgg.com does: "In Stock"

    Overstock.com does: "In Stock if you order today: Leaves our warehouse in 1-4 business days.*"

    JR.com does: "Usually ships in 1 - 2 business days"

    Anyone have any input? :)
    SEMrush
     
    MidoriWeb, Jan 5, 2007 IP
    SEMrush
  2. tke71709

    tke71709 Peon

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    #2
    If the big companies that put an emphasis on testing and increasing conversions use the term "in stock" there is probably a reason for that.

    If you want to use another word then you could use "available".
     
    tke71709, Jan 5, 2007 IP
  3. marouane az

    marouane az Peon

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    #3
    Thanks
     
    marouane az, May 9, 2020 IP