I was wondering how I could go about setting up a site to sell some of my ebooks at. When looking around the site and google and such, it's very common to see a web page with a color strip down each side, and then white in the middle where the information is. Why is it always this way? Is that layout free? I'm thinking of having a main page with links to deeper pages within my site, so I don't want wordpress or blog software. How do you major Ebook sellers set up your sites? Any information is appreciated.