What's the best way to market a website selling a single (home decor) product?

Discussion in 'General Marketing' started by OriginalPhil, Dec 4, 2012.

  1. #1
    Hi Guys,
    I have a product that I'm looking into marketing, but I'm not sure what the best route to take is. It's an indoor stone planter box, which is a home and garden/home decor product. http://bluestonedeskgardens.com

    I'm thinking about purchasing targeted traffic in my country, but I heard that isn't as effective as e-mail marketing. If I manage to get even a 0.05% conversion rate I'll show a decent profit, but I don't know if this is a reasonable expectation in the home decor niche.

    Based on your experience selling tangible products, which type of marketing would you pursue with an item like this?

    Thanks for your help!
     
    OriginalPhil, Dec 4, 2012 IP
  2. johnrone

    johnrone Member

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    #2
    There are various ways to market and drive traffic to your website.
    You might as well consider the following:
    1) SEO marketing
    2) blogging and guest blogging
    3) pay per click ad networks
    4) Social media marketing, e.g. Facebook ads
    5) Creating and posting videos of your products on Youtube
    6) email marketing
    7) word of mouth e.g. forum posting
     
    johnrone, Dec 4, 2012 IP
  3. OriginalPhil

    OriginalPhil Peon

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    #3
    Hey John,

    Thanks a lot for the tips!

    I'm definitely going to look into every one of these steps.
     
    OriginalPhil, Dec 4, 2012 IP