One of Clients is using both overture and adwords for PPC The CPC = 0.50 He is using keywords for blackberry products. What should be the good conversion rate. Site is overall good interms of design and usability. Total traffic recived last month was 3000 visits. I am not able to decide on ROI and the conversion rate . I think 5- visitors should bring atleast one good salw . What do you think. Site has got average traffic of 100 visitors from paid listings that is arount 300-3500 visitors for wireless products. But there is no sign of sale.
I have found overture to be horrible for conversions, adwords is a little better but since my store sells things with not huge profit margins, I find using PPC just not worth it. Make sure your also running a click fraud program, I had a bad experiance where someone (a compeditor probably) had clicked on my ad more than 20 times in a day. There are alot of tricks to make adwords work for you, but just know it will take some time. You might wanna check out the adwords section.
I'm #3 in Yahoo for 'blackberry phone'. Probably also ranking well in MSN and Google. Let me know if he's interested in buying links from my blog.