Build.. build.. build.. article marketing allows a constant stream of new and, far more improtant, very targeted traffic to your sites and offers. Pre-selling an targeting your traffic is a wonderful thing an REALLY helps with the conversions.
Article marketing is all about numbers - but you still have to write good quality articles with good content and resource boxes, otherwise you are just wasting your time. If your article doesn't have a good CTR (15% +) and your article doesn't get viewed enough times per month (eg some article don't get ranked or in the featured sections of websites - they can only get a few, 10 -30 views a month), and you are promoting a product with a crap sales page and low conversion rate, then you won't get very far. Sometimes your article can go viral and get posted everywhere. Some articles get viewed thousands of times a month. For example, how much do you think these articles have generated the authors? (cut and paste the search into Google) site:ezinearticles.com "been viewed 31000.." "Submitted On: * *, 2010" They have been viewed thousands of times this year. You could make a rough guess at their CTR and the conversion rates of the landing pages. A well written well researched and promoted article on the right topic can generate the author $thousands of dollars a month. Article marketing can be crap, or it can be great, it all depends on how you do it! Regards Francis