I am in the initial developments of my latest product. But I am stuck on this thought. Would people prefer a bigger package of information 6-10 products for $49 or would they prefer one product for $20? What would you prefer?
because I value the work I put in, and the effort used to create the massive offer would not be worth the result if I promoted it for $20 -especially when you take out affiliate commissions.
I'd have to see the specific items to say which is a better deal, but in general, if the offer's good enough, the price becomes irrelevant (provided the person actually has the cash for it).
It would depend on the product. Generally when you come across a product your are looking for that product in particular and nothing else. Usually you get other stuff thrown in for free. I wouldn't pay for stuff that I don't want.
Any way to do a 1-product and a 3-product bundle? If so, you could either (a) offer both on the same page, (b) run A/B split testing to see which offers a better ROI in terms of conversion, or (c) run A/B/C split testing, with all three (1-product, 3-product, both). AdWords has a nice beta feature called Website Optimizer than can help manage the results all through AdWords/Analytics. -=-=-=-=- PSEUDO-SIG: I've applied some of the stuff I've learned getting my MBA, including a discounted cash-flow analysis, to build a website valuation spreadsheet. I'm considering "productizing" and selling it. (I just used it to justify to my wife buying my first site -- if it convinced her, it should convince anyone). If you're interested in seeing a prototype when I have one, PM me. Feedback will be welcome when the time comes...
Start with something in between put together 2 or three related items and see how they sell as a package.
Agreed, split testing is the only way to know. There are too many variables (audience, product, promotional channels etc.) to make a guess or take personal opinions from individuals. In addition to Website Optimizer, you can also use Adwords to split test your Adwords traffic. Good luck!
Offer both. The reasons for this is because people want more for their money, but then again some people may only want the one product.