Well as you guys can see Im complete "brand new" here, and im looking for help, (if is possible) and some one have more knowledge about this lets talk a little. What do you guys think is the best Keyword Match option for an adword campaign: Broad Match? Exact Match? or Phrase Match?
It depends on the keyword you are bidding for. If you have a keyword that is broad and you are unsure what it will trigger, or have no idea what keywords will be best for your ads then you can do broad match for a short period of time to collect data quickly. If you already have an idea about what keywords you want to use (you usually want any keywords to be reflective of your ad text as a best practice anyway) then do phrase match. This is more controlled, and more targeted. I prefer using this to start. Then you can still slowly collect data to see if you're getting any other relevant hits based off your phrase match. When you are solid on what keywords you need to target you can better tailor your adgroups and campaigns and ad text and move on to exact match. This is the best result and usually the ultimate goal because it is highly specific, highly targeted, and comes with a higher CTR and conversion rate with lower CPC then broad match and phrase match combined. Hope this helps!
This question is an issue for all advertisers, and can't be answered properly here without writing an essay. Highly recommend you do some reading and check out Perry Marshall or some of the PPC for Dummies books.
Based on my experience, modified broad match and phrase are the best overall. Either way you should test all the match types though.
It depends on where you want your ads to appear. For Network ads use broad match and for Google search use exact match. Also always track your visitors behavior - if visitors come to your website and then leave right away you should add some "negative" keywords, so your ads won't e triggered by those.