I am just wondering if anybody knows what is the precentage that Google takes from sites running adwords? In other words, if i pay google $50 per click, how much of that goes to google and how much of that goes to adsense subscriber? Not really sure if they disclose that to adwords campaigners. Thanks
I haven't dug into Google's quarterly reports but it should be easy to approximate the payout from revenue and cost of sales. Google is in a nice position now if they are very profitible while giving close to 80% to publisher and can change that as needed. If they project to need to report more profit, they can tweak things to 75% or whatever they need.