Honestly, I’d stop trying to make the product pages sound "professional" and write them like you’re explaining the product to an actual customer. Start with the problem it solves, show the main benefit right away, and keep the rest simple. I’d also test different headlines instead of trying to come up with one perfect version. Sometimes a small change in the first couple of lines can make a surprisingly big difference
Exactly. I think the biggest mistake is trying too hard to "sell" in every sentence. If the product is actually useful, it’s usually better to explain the benefit in plain language and let the details do the work. I’ve also found that being specific works much better than throwing around generic phrases like "premium quality" or "best on the market"
You can use AI like chatgpt to write product descriptions and then you can humanize its output by rewriting its text in order to feel/appear more "human"