Hi, What's better to get, a link with a banner/image or a text link? Google looks at the anchor text. How does Google do this with banners? Thanks!
Better for what, for getting traffic banners are certainly better, but for SEO of course it's better anchor text.
it shouldn't matter because adding the alt attribute to the link enables the search engine to read your link as text.
Text links with a good Anchor text is very good for SEO Purpose..But, make sure that publisher is not putting any "nofollow" tag