There's a web design service that costs $499. I'm going to make a discount to attact more clients. How do you think, what variations is looking more attractive for potential customers? 1. $499 - Order now and save $100 2. $499 - Order now and get 20% discount 3. Normal price $499, order today for only $399 4. Today: $399 $499 (written in grey or striked-out) Alex @ qesign.com
I agree. Go with 4. don't make your customers do simple math, you have to push it in their face and make it obvious that they're getting a great deal.
I've pretty much have tried all the variations, they typically result in the same amount of sales. My conclusion was, that different wording attracts different people to buy. In an ideal marketing/advertising environment, we'd be able to study each individual person and have the style of marketing they respond to most often show up. The only cheap solution I have to this problem would be, run it one way one week, run it another the next. Just alternate every week so your for sure to get them all. I'm also partial to the number four with the wording Save $100 Today! Maybe put a javascript count down clock, just to create a sense of urgency. I did a campaign on my site with the cross out text, with the new price below it. It had pretty good results.
Myself, showing a *Percentage Off* on a price doesn't carry much weight with consumers since Gas Prices and other thing are going up by *Dollars & Cents*...
3. Normal price $499, order today for only $399 I think that one is the best, it really shows what the customer will save, and that most people like =) //Andreas
I agree with you, Andreas. I like this variation too. But does not it arouse some suspicion regarding the quality of service (not to mention "today", a well-known trickery)? Alex @ qesign.com
Yes, "save" is a good word. On the other hand, a customer thinks "hmm, I need to look at other sites, maybe I can save even more?" or "I will better save 100% today, why should I save 20%? I'll check this site tomorrow, I bet, they'll have the same text". Alex @ qesign.com
Well, it's important to note that I'm talking about custom web design service. The most of webmasters/site owners are clever men, so such techniques as count down clock, most likely, will not work. I mean, if someone makes his order and then sees the restarted countdown, he will be very disappointed. I think it's a bit disrespectful to use such methods, unless you clearly state the date of special offer expiration... The cross out text works, that's right. Alex @ qesign.com
Do a split test, send each one to 5% of your list/PPC/whatever, then whichever converts best send to the rest.
Unfortunately, I don't have a mailing list. But your idea is good, I'll think about it. Alex @ qesign.com