What's A Good CTR?

I have AdSense on two sites with similar content and the click through rates are way different. Below are the actual rates for the two sites I added AdSense to yesterday:

Site 1: 1.20%
Site 2: 0.22%

What's a decent CTR?

 

Depends on a site type. I would say anything obove 4% is good.

 

CTR can depend a lot on the type of site. But I'd say generally anything around 5% is a respectable figure.

 

its also depnds upon the age of the site !!

 

Keep in mind that the higher the CTR the faster your visitors leave your website...

 

Site 2?
is this a trick question?


there is no single good ctr.

 

Zodiac,

No trick question. I have two sites with AdSense and those are the actual stats, thus far today. Not exactly what I was hoping for. I just added AdSense to these sites yesterday. In the last 24 hours, I've only made $13.01 from 47 click throughs. I wasn't sure what to expect, but it's hard to get excited over $13.01...

 

i think site2 with 1.5% CTR is better.

 

I think it depends on the type of the site you are monetizing.
I run search engines and my CTR is about 8-12%, most of my visitors come from other search engines though. So I guess it also depends on the source of traffic your site is getting...

 

I have a lot of repeat visitors, so my CTR is pretty low.

 

It's all about the NICHE

Entertainment sites have higher CTR as visitators are not "high tech"

A webmaster related site has very low CTR as this kind of people are like "ad blind"

Hope you understand

 

I would say anything above 3% is good, but it really depends on your niche. Webmaster and technology sites tend to have the lowest CTRs.

 

add_cents,

I think you nailed it. My site has thousands of users, but its a forum like this one. Many of the same characters every day. They are less likely to be interested in the ads as they read all the messages in the forum. I guess the key is to have a site with a lot of new visitors on a daily basis.

Cheers,
Will

 

Yep. That's gotta be it! Because my search engine is only getting about 1-2% repeat visitors.

 

Linkranker,

Nice site. Did you develop it yourself? About how much traffic to you get per month?

 

Thanks HiltonHeadIslander!
I designed it about three months ago. Though traffic is not high on this site yet, it is increasing naturally: http://extremetracking.com/open;unique?login=pprsts
It started growing even more since I posted a thread on this forum called Free Add URL Service.

 

$13.01 for 47 is very high average per click. $13.01/47 = 0.27 cents per click. I will not complain in your case.

 

i would consider 1.5 as optimum ctr , at that visitors don't leave website so early , and its also good for adsense

 

i think 2% is good

 

I was stressing over the low CTR when I first started, but after I realized that it was because of repeat visitors, I decided to figure out other ways to capitalize on the site.