I am seeing for few days google change it's SERP. The new serp is mixture of local listing natural listing.
You know Google is always changing their SERP's; The best thing you can do it ensure you have a quality site and that all(or most) of your backlinks are also quality.
I have lost some position in the new format of google, I dislike it. They already have a local search option for those people attempting to locate a service or product locally. Some people don't really care too much about finding a service or product that is local as finding the better one and having to drive a little. James
from time to time we can start getting the bigger picture - the future search methods will be faster, quicker and much more specific, The surfers will decide faster what they want and they will get that quicker...
That worried me a lot, as earlier was good. There is a lot mix match between google local listing, as i has the graph with max firms.
It seems like google like to update their SERP....I think now google more focused on SERP rather than PR......I think it is important for webmaster nowadays to get quality content to their site.....
Even Google Instant is also doing the same, giving results as user types with new added function called Instant Previews launched on Tuesday in US.