I bought Rolo.org. The domain was registered on 26-Oct-2003, it's PR5 and it's empty. What would you do with this domain?
With a name like that, I'm not sure you could find any relivant niche for it. It's too unique. I create an idea to put up a site on it, tomorrow I'd try to buy/or design the site idea, the next day I'd FTP it in and start SEO-ing it.
Put up a site that gives away Rolo chocolate candy in exchange for doing something Maybe have them complete surveys or something! Either that or put up a directory and sell premium spots on it. With PR5 you should be able to populate it fairly easily.
Sell rolos and become a millionnaire in a month. Or better yet... Put a rollover image tutorial, put Adsense ads and become a millionnaire in a month.
I'm pretty sure that if I did anything related to Rolo candies, Hershey's would file a WIPO complaint and I would lose the domain. Nathy is making a decent argument for turning the domain into a paid directory. I'm not deeply enamored with the idea of running a directory again, but... I'm not coming up with any better ideas.
I would most likely use the letters r o l o as an acronym, although lately I have no imagination and wouldnt come up with anything worthwhile. The O and L could stand for online , even though its 1 word could always take up those two letters... good luck man.
hmm... go to google images, and type rolo, and see what comes up, it's always a good idea. i would sell rolo candies with affiliate links, first ask premission from them to use that domain. i am not sure that it's a registered name.
With a name like that, definitly generate some sort of unique site. Some sort of social network or something of the sort.
Get a developer to create a Facebook App for you where Facebook users can send one another a Rolo chocolate. The App will run from your server and sell it once it picks up.