you mean, they start selling links on there homepage! perhaps it will increase there revenue! if there will be any artificial intelegence on internet, am sure google will be the first one!
It will finally recognize the magnificence of my web pages and start redirecting ALL the traffic to them. Ahem...
I think it already is somewhat self aware. it does go out and discover new stuff all over the internet everyday... then it constructs a ranking system based on what it finds, etc.
like a living thinking being able to make decisons for itself. except it would be much smarter then any human is as far as information. since it would be a part of everyone, every post, every site, what it would be like as a person. would it be evil and want to destroy humans?
BWHAHAHHAHA! Googlin' for Images is even better: http://images.google.com/images?um=1&tab=wi&hl=en&q=google
A self aware google is pretty frightning in my eyes. A search engine with its own will would be difficult to handle. No "why do you stupid search engine return such a crap" or "i hate you" anymore. Instead, you would have to write dozends of "i'm so sorry" mails to a mail account, if you did hurt its feelings and if it did block you from any searches. And to answer rhinos question: No, i do not think, that it would destroy humans. If only for one reason: They produce more diversified content, than a search engine could ever do. And if google was self aware, its main focus would be gathering more and more information. And you have to have someone, that produces that information. So maybe slavery, but no destruction