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What would happen if COOP went down?

Discussion in 'Co-op Advertising Network' started by Svato, Mar 25, 2005.

  1. #1
    Imagine that something happens and COOP networks becomes useless. Example - Google (or any SE for that matter) will realize that there are people who gain thousands of backlinks this way and will alter their algorithm so that any link, which is not permanent (or on the same page for at least certain period of time) will not count.

    Lot of people including me, gain vast majority of inbound links from this network. All these sites would drop like flies... It scares me sometimes how we (or at least some of us) are dependent on one network. It is so comfotable to let the system work for you, and not to diversify and get links from other sources.

    Maybe we we should think about it and be ready in case something like that happens. Just a thought...
     
    Svato, Mar 25, 2005 IP
  2. lorien1973

    lorien1973 Notable Member

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    #2
    The flip side of it is that, when you use the coop and get a good ranking - do you feel proud of getting it? On competitive terms that are not part of the network, when I break through and get a good ranking, I feel a lot better about it.

    Something about the challenge makes it more interesting.

    I think the major "effects" of the coop have long since departed though, and the inbounds don't have nearly the impact they did, say, 4 months ago.
     
    lorien1973, Mar 25, 2005 IP
  3. Cygnus

    Cygnus Cat Herder

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    #3
    If the co-op should actually fail, it will probably be re-launched. If it makes the difference between page 1 and page 100, then you're too reliant on it...mix up the marketing a bit.

    Cygnus
     
    Cygnus, Mar 25, 2005 IP
  4. ResaleBroker

    ResaleBroker Active Member

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    #4
    Good point. IMO, putting all of your eggs in one basket is asking for an omelette. ;)
     
    ResaleBroker, Mar 25, 2005 IP
  5. anthonycea

    anthonycea Banned

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    #5
    If it is growing larger everyday how is it going to go down :confused:

    It is a matter of quality and better policing of the sites in the system that will determine the success of the program.
     
    anthonycea, Mar 25, 2005 IP
  6. crew

    crew Peon

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    #6
    It would take some adjustments, but the network could be implemented with semi-permanent links - maybe on 3 month cycles. You wouldn't have nearly the flexibility that you do now, but it would be better than nothing.
     
    crew, Mar 25, 2005 IP
  7. ferret77

    ferret77 Heretic

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    #7
    there are 3 search engines

    so if one deceides to devalue it somehow there are 2 others

    Also

    doorway pages worked great in ink until a like 6 months ago, there are still people with 200,000 blog spams holding huge competitive terms ..... and they have been doing that for years

    a few people getting a boost from the coop is hardly going change the internet
     
    ferret77, Mar 25, 2005 IP
  8. fryman

    fryman Kiss my rep

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    #8
    I agree. People keep talking about the coop as if 99% of the sites in the net were using it.

    Believe me, it is just a drop of water in the ocean...
     
    fryman, Mar 25, 2005 IP
  9. GTech

    GTech Rob Jones for President!

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    #9
    Nothing is forever, especially on the net. Things change constantly. Ride the wave of success today, for tomorrow, the rules will completely change. And it's difficult to foresee what lies ahead.
     
    GTech, Mar 25, 2005 IP
  10. Cygnus

    Cygnus Cat Herder

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    #10
    Fry...I hope it stays a drop in the ocean -- if everyone used it, the competitive advantage would be nill.

    Anthony...I think the most likely downfall to the co-cop would be an engine targeting the passthru.php, ad_networkX.php, et al. Granted, that is probably a reach...though even if it did, the network could be relaunched with renamed files, random stuff even. Another potential downfall could be the filtering of all non-themed in-bound links, but I don't see that happening anytime soon.

    GTech...it is true that this is great while it lasts, with the emphasis being on the present, where it is working. In SEO for competitive phrases we must utilize what works to the full potential, moving on to the next trick as it becomes available.

    Cygnus
     
    Cygnus, Mar 25, 2005 IP
  11. anthonycea

    anthonycea Banned

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    #11
    Let's say that it does not help your rankings at all, you still get the benefit of your links on thousands of pages, right or wrong :confused:
     
    anthonycea, Mar 25, 2005 IP
  12. Cygnus

    Cygnus Cat Herder

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    #12
    Ah, but that is a different marketing tactic. The correct anchor phrases are probably much shorter and sweeter, but sponsored link advertising (with the focus being on traffic from the link itself) is usually phrased differently.

    True though, if one still had 60k unique domain links pointing to you, hopefully the traffic would be worthwhile.
     
    Cygnus, Mar 25, 2005 IP
  13. anthonycea

    anthonycea Banned

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    #13
    Traffic is the name of the game in the end, you can have a number 1 SERP and still only get 10 hits a day in some keywords even at the top.

    So the direct traffic benefit from the co-op has value, correct :confused:
     
    anthonycea, Mar 25, 2005 IP
  14. Cygnus

    Cygnus Cat Herder

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    #14
    Yes and no. I'll agree that it still has its value, though it isn't quite the same (that's the yes part).

    My "no" has to do with the sites the advertising appears on. If a person types in 'payday loan', I know they have a 33% conversion rate once they hit my site from the search engine on the first page...but from traffic generated off of co-op ads (most of which are on sites the target market doesn't read) will convert at a much lower rate.

    Still, I'd keep using the co-op if the engines devalued the links...but it wouldn't be "as" effective...until maybe Shawn incorporates the no ETA theme/language stuff.

    Cygnus
     
    Cygnus, Mar 25, 2005 IP
  15. Tuning

    Tuning Peon

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    #15
    I still believe coop should be run only on PR>=4 sites. This make an bad impact on new sites, but then people will start optimizing thier own to get atleast a PR4. Thus the linkback we all get from this site is more worthy than now. And also if you are running coop ads for same sites, the chances of getting top quickly is increased.

    Thus coop will be having better effect on PR of the sites too. Hence overall advantage.

    Regards,
    Tuning
     
    Tuning, Mar 25, 2005 IP
  16. wendydettmer

    wendydettmer Peon

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    #16

    Wouldn't that take away from the concept of an ad network? That is making it all about backlinks, which is not what it is about.
     
    wendydettmer, Mar 25, 2005 IP
  17. Tuning

    Tuning Peon

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    #17
    Yep, it will deviate from original concept to more advantageous one.

    Just my thought
     
    Tuning, Mar 26, 2005 IP
  18. thehonz

    thehonz Guest

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    #18
    Come on, this is bound to be taken out sooner rather than later. It is too easy to game google, yahoo and msn. It is a matter of weeks, if not months. Do you think they would let so many webmasters gain for ever with this link sheme? I have seen this scheme work wonders but its' days are numbered that is for sure. Too high profile now and I am seeing people make sites with 220k of pages putting 5 ads at the bottom and clearing up in the serps. You do that and you are going to piss a lot of people off who have built backlinks the old fashioned way. So to summarise if you think this is here long term you are seriously mistaken
     
    thehonz, Mar 26, 2005 IP
  19. wendydettmer

    wendydettmer Peon

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    #19
    well now, that sounds like a good, polite, educated response.
     
    wendydettmer, Mar 26, 2005 IP
  20. anthonycea

    anthonycea Banned

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    #20
    Your nuts man, do you think putting Google ADLINKS on your page will do the same thing :eek: :confused:
     
    anthonycea, Mar 26, 2005 IP