Looking for traditional as well as non-traditional ways to market this site? http://jobsforunemployedgraduates.com
My first suggestion is of course to get your site well optimized through search engine optimization then with search engine marketing. This is all free if you can do it by yourself, but expect to pay some money if you have to hire someone else to do it. A good link building campaign will do a great deal to help bring much needed relevant organic traffic to the site. Start by seeing which one of your competitors rank highest in the serps for particular keywords and phrases, and what they are doing to earn those positions. I have some experience in marketing a jobsearch site for high school and college students. My main competitors (and yours most likely) are snagajob.com, myfirstpaycheck.com, collegerecruiter.com. See what related sites their linkbacks are coming from and also who they might be partnering with. Use the top three social networks (Facebook, Linkedin, and Twitter) to promote the site through groups related to your site niche. Also promote it on open college forums. Many college forums are closed to enrolled students only and they sometimes ask for proof of college attendance. Don't just post job listings, but also create supporting helpful articles useful for job search and careers. This is what Careerbuilder and Monster does. Use SMM (social media marketing) and video marketing to give the articles and the site overall a boost. Informative and visually attractive videos are more compelling than articles and blog posts alone, so create a video marketing campaign for your site through youtube, revver, and other high profile video social video sites. When you do get users to your site, they'll eventually want to engage with you, so expect questions about specific job openings in their local areas. If you don't know the answer, look for it and direct them there. They'll remember you for it and come back to your site again for additional info or related job listings if you provide them. Form partnerships with the career services/offices of college campuses. They're always interested in promoting services/legit websites that can find their students internships or entry-level jobs. Hope this helps.
To expand on what wadeinni posted about linkbacks (of competitors) and forming partnerships, I would recommend doing your best to get other relevant and highly ranked sites to link to your site. One type of site to target because of their accessibility and popularity is blogs. Find some blogs whose contributors discuss relevant topics and contact them. Ask them to review your site, or ask them what you need to do to get them to mention your site in one of their next postings.
i would suggest to try out article marketing, social networking and SEO. i noticed that this 3 methods is the best way to promote any new websites.
Firstly,you should make your site user friendly.So that more and more users come to your site and increases the sale.Do SEO techniques to popular the sites like social bookmarking sites,forum posting,blog commenting and article submission.
Do Pay Per Click along with AdSence and Adwords. This form of advertising is helpful for smaller businesses with tighter advertising budgets, as there is a limit on the cost per click for each campaign. It is also a good idea to use traffic analysis to gauge where your visitors are coming from, and what they are looking for, in order to get a more streamlined targeted approach