The client is from Alaska, Anchorage and he has an Italian restaurant. I was wondering which keywords should be there due to the location etc. Thanks in advance.
This is your client? I'm hoping that you know what you're doing. What are you using for keyword research? What have you found so far? It's a pretty broad question and will take real work to determine the best keywords to target.
I look for some keywords in semrush, it seems to me that the best words are: pizza anchorage anchorage pizza And put the name of the restaurant.
pizza anchorage anchorage pizza pizza anchorage ak pizza in anchorage restaurants in anchorage ak italian restaurants anchorage alaska pizza delivery anchorage anchorage restaurant guide
Google now has a "Location" feature on the left side of their search results. I would search for "pizza" and then change location to Anchorage, Alaska. Using Google Suggest I would find all the related keywords that have "pizza" and "Anchorage" in them. Put all of these keywords on a list and (depending how you're building links) start rankings for all them or the most popular (read: searched for) keyword. Let me know if you have any more questions.
We've gone from Italian restaurant to pizza, so I'm not sure if this is correct. If you're doing PPC, look into bidding on the names of other pizza places so when customers are searching for a phone number to order, they find your client.