What would a normal bounce rate be with google adwords?

Discussion in 'Google AdWords' started by seoroyal, Apr 12, 2012.

  1. #1
    Hello,


    Can somebody tell me what an acceptable bounce rate would be for keywords in a adwords campaign?
     
    seoroyal, Apr 12, 2012 IP
  2. mbc.nyc

    mbc.nyc Peon

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    #2
    There are a lot of factors that lead to your bounce rate. Bounce rate too high and your quality score drops and you're cpc goes up. Also depends on what kind of site you have. If you have a catalog site selling multiple products a bounce rate of 40% is borderline average, but doesn't mean it's good. If you have a single landing page the bounce rate of 40% is much lower than average, but again it doesn't mean that's good either. Whether it's acceptable rate depends on how much you're bidding and how much you're products sell for.
     
    mbc.nyc, Apr 26, 2012 IP
  3. fedor50

    fedor50 Peon

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    #3
    If by bounce rate you mean average time on your site it would depend on what type of site you have and the quality of content
     
    fedor50, Apr 26, 2012 IP
  4. fedor50

    fedor50 Peon

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    #4
    This. Also you should make sure to get targeted visitors to your site if at all possible
     
    fedor50, Apr 26, 2012 IP