I of course want targeted clicks so the word would have to be used for just about any product or website. I do not want to mislead any one or anything also since I don't want to pay for clicks that won't work convert well. But does any Google adword marketers out there have any advice for this? Thanks
My best advice is to keep trying new ones. If you try to continuously improve, you are bound to get newer and better ones and your CTR will rate will go up. Also, you MUST split test your ads on there. Go with the ones that have a higher CTR and try another one to continually drive up your CTR.
My advice is touse a good keyword generating software like keyword elite. Try some long variations and keep an eye on your competitors. Keep changing your adverts and eventual you will come up with a good add.