What will happen to YPN if Microsoft Buys Yahoo ?

This is also another case i am dream of !

Frankly speaking, google is nothing but search and ads. Microsoft can use their vast cash resource to out bid google in ads payouts to publishers, publishers will definitely be on their (MS) side. But that will be a big risk since MS's just spent billions to buy yahoo and it can be considered unhealthy competition.

 

Microsoft isn't that bad with keeping stuff in beta.

 

That's true.
Probably YPN according to M$ quality standards is working like a charm...

A good canned response in M$ style will be:
Ads are not related?
Not OUR fault! YOUR page is NOT RELATED to our content. LMAO!

 

I hate saying again but it may be worth another 2 cents.

Adsense is here because there is Google search. Without G search, Adsense is going to die. There's lots of traffic to Google search that advertisers are tempted to sign up in Adwords and advertise on Google. G knew the traffic is to their search was stegan. So to tap into much more traffic bank, they think "hey why not use all the websites as stepping stones to show our ads?" Adsense was born.

Ok, MSFT + YHOO will manage to virtually combine into a super search engine. It will spawn a super publisher program. MSFT failed with bCentral for Publishers, so they will use YPN as a stepping stone to deliver the combined inventory to us the publishers. Guess what, combined = higher pay-per-click.

Higher PPC is going to beat Adsense or at least break the now monopoly game G is playing with us the publishers. They don't care to improve publisher's experience, click-fraud protection for publishers, etc. All the mistakes even not originated by publishers are passed down to us the publishers. Many of us are victims of click-fraud too. Many invalid clicks are not generated by us, G knows that, but they refuse to implement a system that protects us.

Now what G is doing is completely unfair, one-sided protection for advertisers only. Every single line in their TOS is designed to protect advertisers. None states that G would go extra mile too to protect a publisher. That's like "A problematic publisher guilty or innocent presents a risk. We should eliminate him on sight." I think this is a sickening, irresponsible, lazy-man solution. That just sux.