I am almost sure they will pay more then Adsense because they want to compete with Google and MSN doesn't like Google. And MSN has the money to compete. Many publishers will switch to MSN, so Google will start paying more? MSN wants to control the market, like they did with MS Windows, IE and many others. As a start they will probably not be very interested in making profit with Adcenter. I never had the intention of leaving Adsense, but now several sites of mine are in supplemental for unknown reasons and yesterday my earnings dropped 50% because of lower payment / click, I am very open minded to MSN now. So Bill / Steve, hurry please.
I suppose it depends on how reliable MSN would be but I still wouldnt leave Adsense, I would have an account with both.
I don't know what the MSN offer would be, not sure if they are going to pay more or less, but for sure it would be a nice move for publishers. The same when it will be easier to enter YPN. In any case, competition is good, it's tend to improve quality. imo
You make some good points about MSN being willing to break even or lose money in order to grab market share, but they are going to have to get more advertisers first. I pay a lot less per click with MSN than I pay with Yahoo or Adwords, often about a third of what the other two cost. There are just less people advertising there at the moment (shhh, don't tell anyone, it's great for those of us who realize that cost per sale is the single most important number when buying PPC).
If they want to compete with Google, they have to pay more otherwise they loose. Hardly anybody leaves G if the pay less. Some leave G if MSN pays some more. A lot will will leave G if MSN pays a lot more. Would you leave Google if MSN paid double? Google wants to make profit. MSN wants to compete in the beginning.
What would happen is I would configure all my advertising campaigns not to use it Context ads are pretty crappy compared to search advertising.
Why would MSFT/MSN want to fight for market share on a market that is expanding so fast? Focus on growth, worry about share later. No?
I actually hope they stay seperate. I rather there be 3 companies vs 2 companies. Although a stronger MSN Adcenter would be cool. I can't wait though for Google to turn it's checkout into something like paypal. Cause I seriously think paypal is way too greedy. Especially with smaller transactions, the fees are huge.
Microsoft is coming up sometime this year in beta mode....they will be sending invitation to few people for testing.... here is hidden link...I guess it will powerful then YPN and adsense ;-) http://advertising.microsoft.com/publisher
Microsoft probably has the brand to get some advertisers interested, even if they don't have equal amount of search advertisers. Advertisers tend to go where there is good inventory available for maximum ROI. Google has the search cycle going for them- at least for now. ie. Good technology brings more traffic brings more relelvant ads brings more clicks brings more revenue brings more profit which buys better search technology. It's difficult to make headway against that.
MSN dose not want to share its profits with publishers that's why it has not been able to compete with google. google publishers are having much losses but google is not a evil for publishers & advertisers. I am advertiser of google and publisher too.
do you really think they will pay more than AdSense. Even if MSN competes Google... dunno if they have the resources to pay more than AdSense. Anyway..I would be interested as well for the MSN. At least for a try
well let me teel you onething adsense is best and will be best for many years just because of their commitment towards both publishers and advertisers.They dont treat publishers badly they provide them with latest new and reaserch and development cell is good enough for other competitiors.
well if MSN have already made thier ad network... i will just both MSN and Google ads and see whos better.. or i can have both for more earnings.....
I've tried to sign up for AdCenter 3 times, I still haven't been accepted. But I want to be there. I want to be there on day 1. Imagine the rush of clicks when people are presented with something they've never seen before.