What will be the key demographics of your target audience?

Consider your audience concerning education, livelihood, location, long time and loved ones. The exactly what and commonalities similarities stink.

 

Now you may segment your intended market using demographics like era , location, gender, marital or family status, occupation, income level, education level, etc.. ) Next, identify the psychographics of all the individuals who stand to reap the most out of that your product or service.

 

Key demographics of your target audience
Gender, religion, profession, geographic location and so on.

 

You need these key characteristics to analyze:
Gender, Age, location, profession, any pain points that have experienced from others in your industry. Conducting a manual poll or survey can also be a good way to understand your audience's behavior in depth.

 

Based on my experience in my previous job, what we do to streamline our target audience is that we create a marketing persona. We create a specific personality of a person who we'll be targeting. Say for example, the product is about rugs. I will list down the possible occupation, interests, location, hobbies, the pain points, goals and etc. (Can it be a Housewife named Jennifer. She likes to keep her house clean. She likes doing chores and so on.) The more specific you'll be in the creation, the more you'll understand your target audience.

 

Yes I completely agree! Understanding the psychographics of the buyer persona are just as important as the likely demographics!