What was your highest BID per click you have ever set? Posts niches also if you care to share. For me it was $5.60
The biggest one was around 5$ with cents. Though it went down really fast, managed to make some money from it still.
wow big bids up there... I try to aim for around 0.07 cents - 40 cents but highest I went was about 3 bucks a click... As long as its making money then sure, keep it Josiah
Did a real sharp Adwords campaign for a short period at $5.00 a click and destroyed the comp for awhile.
The market tends to dictate the cost per click in general. If a conversion is worth $000's of dollars, and the conversion rate is typically 10%, then $50 per click is still highly profitable... If a conversion is worth $5, and the conversion rate is about 1%, then $0.05 is a lot to pay... It all depends on which market you are in.
Mine was $5. I quickly changed it though, after I almost went broke and was my ROI was less than my investment.