There are generally two types of Amazon affiliates: The first type has a site about, let's say, baking muffins. They may have pages of information on how to bake the best muffins and they can then talk about these great muffin pans that they "found" and direct their readers over to Amazon to buy them. Or maybe they would talk about this new muffin recipe book that they found and then shoot them over to amazon to buy it. they may even have a page dedicated to other Amazon products that have to do with their niche. This would be a secondary income for them and they would be using Amazon to FURTHER monetize their site because there would already be some form of monitization in place. A subset of this type of affiliate is the affiliate who decides on a wide variety related products. This type of affiliate usually does best when he (or she) starts a blog related to the page and generates traffic to the blog and then directs some of that traffic to the website (which may be a section of the blog) and endeavors to make sales in this manner. These sites generally look the same but it is the intent that is different. The intent in the first example is to have a blog and then a decision is made to add Amazon in order to make money. In the second example the affiliate is an affiliate first and a blogger second. The intent was to be an affiliate first and the blog was a means to an end. The second type of affiliate is the one who chooses products with the sole intent of promoting those products. His sites are highly targeted to that one particular product and he is looking for buyers to come to his site and then he will quickly send them over to amazon to earn his commissions. The site is small and definitive. there are no distractions and the buyer gets exactly what they are looking for in such a way that they will then move on to amazon and make a purchase. If the site is for Widget model 610 then the information on the site is for a widget 610 and not about all of the different models in the widget series. This affiliate knows that if the consumer types "widget 610" into a search engine and came to their widget 610 site, then two things can be discerned: the buyer wants information about a widget 610 and they are closer to buying than a casual surfer. The affiliate will not distract this widget 610 buyer with information on the widget 630 because that would create doubt and persuade the consumer to do more investigation. If this consumer wants a widget 610, then that is what they get. I see a lot of questions about how to make money with amazon and the SEO quality of the site. Before you can answer these questions, you need to answer the first question which is "What type of affiliate am I?" Only then can you come up with a strategy on product selection and marketing techniques. Example, if I was running a blog and amazon was secondary, then my promotion would be geared to bringing people to my blog and then directing a portion of that traffic to my amazon site. key words are usually less targeted and subject matter is more broad. If I am the second type of affiliate, I will be using highly targetted buying keywords and each one of my campaigns will target only one or two keywords at a time. My products wold be more expensive in order to make the time involved worth it. So before you select a product or build a site, you may want to decide what type of affiliate you are. When I look at a lot of the websites that people ask to be reviewed (on this forum and others) I pretty much see the same thing a lot. Someone wants to be the second type of affiliate but builds sites and chooses products that are better geared toward the first type of affiliate. Just thought I would add my $0.02