Times have changed over the years on how people go about researching and promoting their websites, and I wanted to see what you are using now of days to help you get results. The question mainly is are you using keyword research services and SEO in the search engines as your main marketing methods, or are you using more social marketing, or something else all together like PPC? If you are doing SEO/SEM/PPC, or social let us know what tools you are using, and why you like them. Please no promoting products in this thread for personal gain.