What to spend $100 on

Discussion in 'General Marketing' started by Hungryforsuccess, Jun 24, 2014.

  1. #1
    What is the best way to start marketing using $100 to launch a new clothing line website ?
     
    Hungryforsuccess, Jun 24, 2014 IP
  2. Ethan Alvin

    Ethan Alvin Active Member

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    #2
    Clothing line website?

    Facebook.
    You should set up a Facebook page and use Facebook ads to drive traffic to that page & grow the 'Likes'.
    Don't leave out Pinterest (free).
     
    Ethan Alvin, Jun 24, 2014 IP
  3. Jake Rigdon

    Jake Rigdon Greenhorn

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    #3
    A lot of designers at using Instagram and a Paypal account to sale clothes directly. The best part with going that route is -- its (relatively) free.
     
    Jake Rigdon, Jun 25, 2014 IP
  4. itechyou

    itechyou Well-Known Member

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    #4
    I would say, you promote your Website in Facebook (local area wise). Promotion through Youtube is a good idea too, for attracting visitors. :)
     
    itechyou, Jun 25, 2014 IP
  5. Hungryforsuccess

    Hungryforsuccess Active Member

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    #5
    Thanks for the feed back guys the Instagram sounds a really cool way to sell your product. Also YouTube would be good but would I be best doing related videos and just drop te clothing add in at the end and start?
     
    Hungryforsuccess, Jun 25, 2014 IP
  6. lifeplayer

    lifeplayer Notable Member

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    #6
    Try banner on those fashion/cloth related forum
     
    lifeplayer, Jun 26, 2014 IP
  7. jrbiz

    jrbiz Acclaimed Member

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    #7
    Because of the targeting and your offer, I would suggest using FaceBook PPC ads. Be sure that you have a great FaceBook page and that it links back to your ecommerce site (assuming that is how you sell.)
     
    jrbiz, Jun 26, 2014 IP
  8. hexahow

    hexahow Greenhorn

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    #8
    Facebook page is a must. Instagram and Pinterest are pretty cool to follow too. You can consider to share and pin your product photos in Facebook Page while link-back to your page in Insta/Pinterest.
     
    hexahow, Jun 27, 2014 IP
  9. Pastorsinlot

    Pastorsinlot Well-Known Member

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    #9
    Pinterest
    Facebook
    instagram
    twitter

    If you do not have big following, I would pay someone few bucks to promote it on there page and focus on facebook
     
    Pastorsinlot, Jun 28, 2014 IP
  10. Yunarel

    Yunarel Peon

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    #10
    just create a facebook page about your business and then start promote it and target people who are interesting on what you offer and then create a twitter account too and link it with your facebook, then youtube is a good idea too create a channel about your products and optimize your videos for keywords in your niche, then i recommend you to spend your $100 on Facebook ADS to grow your Page fan and then even you spend this money you still have to work hard to keep your business grow
     
    Yunarel, Jun 28, 2014 IP
  11. Randall Magwood

    Randall Magwood Well-Known Member

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    #11
    Try this outline:

    1) Website ($10/month)

    2) Autoresponder ($20/month)

    3) Good Anti-virus software ($30)

    4) Paid Advertising ($40...Adwords or Bing Ads)

    There you go. $100 spent to get you up and running.
     
    Randall Magwood, Jun 28, 2014 IP
  12. DriveHosting

    DriveHosting Member

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    #12
    Good software platform, some good anti virus as stated above thats all I can think of and facebook ads of course.
     
    DriveHosting, Jun 28, 2014 IP
  13. ironcladservers

    ironcladservers Well-Known Member

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    #13
    I don't know why anti-viruses are being referred to on here, not even remotely related to OP's question, let alone the fact that there are plenty of good free ones out there.

    For something clothing line related though I'd definitely follow others advice posted above, social networking would probably be the best place to target, get people sharing your offers, or even throw up a contest on FB where someone can win something (it's a small price to pay to get people sharing/viewing something that might already interest them).
     
    ironcladservers, Jun 28, 2014 IP
  14. darrinm

    darrinm Active Member

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    #14
    Here's what I would do with $100 (Assuming you already have your domain / site)

    1) Instagram - Study other similar niche fashion accounts, figure out what style of photography works best and start posting pics and using popular fashion #Hashtags. Find out which tags to use via the Tags4Likes app (free) - Once you have about 10pictures posted, Pay a decent sized fashion account to shout you out for roughly $25.

    2) Facebook - Post some content, and try playing with Ads by putting $5 into boosting posts which target your city. Boost 5 posts with $5, and you'll get a feel for what's working best.

    3) Twitter - Start following people who follow your competitors manually, about 50 a day. (Free)

    That's $50 used.

    Figure out what worked best, and drop the other $50 into it.

    That's how I would do it.

    Hope that helped!
     
    darrinm, Jun 29, 2014 IP
  15. David Tile

    David Tile Active Member

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    #15
    Sounds like $100 is burning a hole in your pocket. Not a good business attitude, IMO ;)
     
    David Tile, Jun 29, 2014 IP
  16. Hungryforsuccess

    Hungryforsuccess Active Member

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    #16
    Thanks for all the positive answers they have helped me out a great deal. David actually I have more than 100k in my pocket so $100 is a mere drop in the ocean to kick start a business we are not all peasents who require to do it all free...
     
    Hungryforsuccess, Jul 11, 2014 IP
  17. Vitarank

    Vitarank Well-Known Member

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    #17
    Hmm. Just thinking, if you have more than a hundred grand right now, why allot $100 only? If you can cut some more of that 100K and venture it on your clothing line business and with a proper marketing strategy the ROI will be overwhelming.
     
    Vitarank, Jul 11, 2014 IP
  18. Hungryforsuccess

    Hungryforsuccess Active Member

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    #18
    Less risk and I will still have over 100k which is my life savings not project funds.
     
    Hungryforsuccess, Jul 11, 2014 IP
  19. David Tile

    David Tile Active Member

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    #19
    Not trying to be insulting, just trying to say you don't even need to spend $100 to get a decent digital footprint set up. Just invest some time on setting up a page and/or social media profile and build it from there. Spend the $100 down the road.
     
    David Tile, Jul 11, 2014 IP
  20. Ethan Alvin

    Ethan Alvin Active Member

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    #20
    To be honest, $100 is very little for online paid advertising. You should spend the money on building your website, pumping in content and structuring it well for SEO. This will prove to be beneficial in the long run.

    A $100 Facebook budget would probably get you less than 5k 'Likes' (very optimistic).

    You should use the money to set your foundation right first. Get the right people and your $100 will be optimized.
     
    Ethan Alvin, Jul 11, 2014 IP