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What to expect from a freelancer?

Discussion in 'Google AdWords' started by Alex Johns, Feb 1, 2018.

  1. #1
    We have a web shop with a few categories of goods. What to demand from a freelance specialist who s been hired for a month?
    1. Certificate?
    2. Volume? 100 ads for each category?
    Alex Johns, Feb 1, 2018 IP
  2. Lucid Web Marketing

    Lucid Web Marketing Active Member

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    In my opinion, a certificate means very little. Why? Because all it means is that you know the rules and how to get around the interface. There is nothing about keywords and ads which are the most important. Yes, knowing the rules is important but I've seen many holders of Adwords certificates who just didn't understand the science behind marketing. Plus, there are many out there who pay others to take their exam. Having a certificate is the last thing I consider, although it shows they are serious enough to take and pass the exam. Instead, show me that you can build campaigns logically and get results of great Quality Scores.
    Lucid Web Marketing, Feb 2, 2018 IP