A small general discussion forum (http://www.fusion-central.net) that I own gets 15,000 visits every month and over 400,000 page views - now i know this isn't much for a forum; I want to take this and double it, what should I start doing differently? We don't advertise, doesn't make money. I want to take it from making nothing to profitable. I understand that it is hard to market a general forum, and adsense text links are not focused and are just all over the place but I need to decide to either work with this or sell it and move on. What would you suggest? Shall I market it, if so what marketing tips would you suggest for increasing returning visitors? If I should sell what price range should be placed on such a site?
Run a referrer contest Post some insightful articles targeted at your users interests Encourage users to come back Create an event taking place soon at your site in a month or so and build anticipation to it via your contact list and tell them to have their friends watching for this crazy new unbelievable thing you are doing at this "event" you are creating. This is very powerful if thought out and executed well. Good Luck