I spend lots of money with adword. I read and read and i adjust all the time. I know that sometime when i adjust i just sink with clicks. I saw something today on DP that you should have 2000 keywords? Really? Even if they do not have 1 singel click or view for month? And if they do not get any hits should i delete them or let them be? Is it not better to have a few and more accurat? What should i do with keyword that have a low CTR like 800 View and 1 click. According to Perry M they should be deleted? I have a few words that have 36% in CTR should i delete the lower once beucase they are dragging the other once down?
No this is not true there is no fixed amount of keywords. You need to begin with an amount that you have traffic and do not loose the focus of your business. Some kind of business this number is 100 keywords for other this is 2000 keywords. Not really, are you account full of keywords? Are these keywords a problem? maybe tomorrow someone search for it, click and do a sale. Do not delete your keywords: they are hard to be discovered by you and take time to build a quality score. who is Perry M? Perry M is wrong! No, do not delete & do not worry. The "Quality Score" that is the thing that you need to worry about that is based on CTR is at keywords level - one keywords with bad quality score do not have influence in your other keywords quality score or anything that you need to worry. So left it there. 1000 keywords with a low traffic and low CTR make more sales compared to 50 words with high traffic and high CTR.
Yes left it there. think in 1 year how many sales this word can make for you, left it there! Quality score
I've always heard the opposite. (I'm new at this so dont blow up on me i just want to discuss it) But it seems to me like 1000 keywords would warrant more clicks, sure, but 50 more focused keywords would warrant less clicks, but more people who actually want to buy your product. Or maybe you actually get less sales b/c you might have a few stray sales w/ 1000 keywords. But the cost of all the useless clicks would offset the sales. Example 1000 keywords: 1000 clicks @ .50CPC = $500 50 sales @ $25 = $1250 Profit = $750 50 well focused keywords: 300 clicks @ .50CPC = $150 40 sales @ $25 = $1000 Profit = $850 Obviously these are BS numbers i just made up but do they kinda get the point across?
Every one says diffrent the Jerry Marshall i was reffering to says delete the inactive once or the once with many hits and few clicks and that make low CTR. I also spoke with google live and they said Here is what they said when i asked if that is better to delete poor CTR and non performing kw Overall, it will help your Quality Score because you won't have poorly performing keywords bringing down your account. The system does take into account all the keywords when considering Quality Score.
Anyone saying that you need 2000 keyword is either a fool or crook or at best your competitor. Hah..... You can start your campaign with one keyword only. and if you want to trust big name like Perry Marchal and Andrew Goodman, they preach for going anywhere 20 to 30 keywords in a campign to begin with. then do lot of testing and tweaking. Once you got good CTR and ROI increase the number of Keywords and then test and tweak. If your campaign is showing a positive result then go after it Full blast. Never put on the Gas before the campaign is ready to trun on position ROI. The game of advertising is test and ROI. Not the CTR as followed by many so called GURUs. Also test your Keywords which are making sale and which are not. It does not matters it the CTR is too low those keywords, I will never delete them if ROI is good on those keywords. Track your Ads to the point of keywords and build on the keywords which are making sales not CTR. CTR is for Fools and for Goolge. I loose money with good CTR if it means less ROI. I want my money back and thats why I am in the Game called Google Adwords. Arvind Kumar
Perry Marshall says to "peel & stick", not to delete. It means that you should take the keywords from your adgroup that have high impressions, or low CTRs, or low positions and delete them from the adgroup. And create separate campaigns for those keywords, not to delete them altogether!
You are 200 % right there. But off course you can not take all 3000 keywords and make new campanigs. That would be insane. I agree and so does the support in google that you should delete them.
You can't make that many campaigns but you can have that many ad groups. I know quite a few people with thousands of ad groups and tens of thousands of keywords. if they are converting why exclude them?
I will try that i hope it will help i can tell you now after one week adding loads of keywords did not help
it's not just about adding loads of keywords, it's about adding loads of keywords that convert You'll probably find 100 keywords that don't work for everyone that does. Experiment with different matching options and even singular vs plural variations of keywords. You'll be surprised by the results.
Lets see the Big picture. Every searchers and Internet user has a unique Kind of habit. This is can be seen if you try to see 10 people working on Google Yahoo and around. They use specific kind of words to search their information. A specific kind of people will never make sale online. And some will do. You need to track those two type of people. You have to avoid those who do not make sale and attract those who do. Keywords provide you one way to do that. But best Feature to do this is to use NEGATIVE keywords. Only then you will be able to exclude non performing visitors.