What to choose on MSN's Keyword match type options?

Discussion in 'Bing Ads' started by juggernaut, May 8, 2006.

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  1. #1
    What to choose

    Example:
    MATCH TYPE OPTIONS
    Keyword: Wise Widget {} Broad {} Phrase {} Exact :confused:


    Pls. help me experts :confused:
     
    juggernaut, May 8, 2006 IP
  2. Labcoat88

    Labcoat88 Peon

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    #2
    If your PPC terms are single words like "poker", choose Broad. If they're multiple words like "poker chips" then choose Broad + Exact, and possibly Broad + Phrase + Exact. There's help on AdCenter that describes how each of these match types work. But for my own PPC terms, I found that if I only use Broad, it doesn't always match the multiple-word terms that I want.

    LC
     
    Labcoat88, May 10, 2006 IP
  3. xboxundone

    xboxundone Well-Known Member

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    #3
    for most of mine i use all unless i want just that specific term then i use exact.
     
    xboxundone, May 17, 2006 IP