Social Buttons
  1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

What to choose on MSN's Keyword match type options?

Discussion in 'Bing Ads' started by juggernaut, May 8, 2006.

0
  1. #1
    What to choose

    Example:
    MATCH TYPE OPTIONS
    Keyword: Wise Widget {} Broad {} Phrase {} Exact :confused:


    Pls. help me experts :confused:
    SEMrush
     
    juggernaut, May 8, 2006 IP
    SEMrush
  2. Labcoat88

    Labcoat88 Peon

    Messages:
    192
    Likes Received:
    6
    Best Answers:
    0
    Trophy Points:
    0
    #2
    If your PPC terms are single words like "poker", choose Broad. If they're multiple words like "poker chips" then choose Broad + Exact, and possibly Broad + Phrase + Exact. There's help on AdCenter that describes how each of these match types work. But for my own PPC terms, I found that if I only use Broad, it doesn't always match the multiple-word terms that I want.

    LC
     
    Labcoat88, May 10, 2006 IP
  3. xboxundone

    xboxundone Well-Known Member

    Messages:
    1,904
    Likes Received:
    33
    Best Answers:
    0
    Trophy Points:
    103
    #3
    for most of mine i use all unless i want just that specific term then i use exact.
     
    xboxundone, May 17, 2006 IP