Hi, I am going to start new ppc camp... can anybody suggest me what's the best timing in the day for getting GOOD ROI .....(market targeted >>UK, industry >>Advertising ????
I would say it highly depends on your target... Not knowing much about working styles in the UK, I cannot say for sure. But, think about your target audience: When do they work (Mon-Fri; 8a-6p)? Typical hours? Do most advertising types search and work during off hours? Are you likely to catch anyone BUT a competitor searching during those off times? If you are targeting decision makers in the advertising sector, in my experience, you will find them staying clear of work after hours. Unless they delegate the task to search to an understudy or assistant, your focus should be on working hours, IMHO.