Hi, One of my friend is planning to start a same service like adengage.com, Please tell me what this site should have in the period when there is no advertiser... I mean we have got publishers but not yet no advertiser.. So what to offer users now ? Thanks,
Some time ago I run a local banner exchange network. I started with my own websites and this way can be good for you too. Place the advertisements on your websites, get advertisers and then hire publishers. If you will have a lot of unsold space you can use it for affiliate programs.
Its very easy,all you need is have a custom make script and a well designed theme. For the advertiser part,i do suggest you to give a free trial let say for 2 month for the client so that they can feel the benefit after having their ads at your ads network.