what things should consider by content writer? when writing a web copy or web content. is it enough to use keyword only once?
Hello If a content writer is writing the content then he/she has to tack care about the following things. 1. content must be unique 2. Sentence must be in simple language 3. there must not be any grammatical mistake 4. have to tack care about keyword density 5. Have to tack care about keyword proximity
1)They must consider that who are your customers and what are their needs. 2)their languages 3)Unique and quality material 4)Avoid grammatical mistakes 5)Why are they on your site
Different circumstances dictate a range of writing styles. You can read about some different ones here
The most important thing is the content should be unique, you may test the content via copyscape.com if you regular need to check for content duplication then you may go for its premium membership.
Just wanna some tips also. Along with the above tips a writer should keep it mind about the audience's want and desire. What are they looking for. Point out them and try to provide the exact data. Also it should be written in a simple way.
I just want to add to what Fulltrip has said because he is 100% right. I personally think that writing for your readers needs is most important. Creating well written quality content that your vistors will enjoy reading is key. Cut back on the fluff content and get directly to the point.