what the fug?

Discussion in 'Reporting & Stats' started by DonKon, Oct 10, 2006.

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  1. #1
    Ok im seriously confused on what exactly is Page CTR, Page eCPM .Currently one of my sites has a Page eCPM of $204.37, yet other times of the day it could go from 0.02 to a bit higher. What does this all mean lol.. im in a world of confusion. Why does it change so drastically?
     
    DonKon, Oct 10, 2006 IP
  2. Zedzero

    Zedzero Peon

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    #2
    CTR means click thru rate. if it's 2%, that means for every 100 impressions you get 2 clicks.

    eCPM means, how much will you gain per 1000 impressions, if you go on with this pace.

    of course those are estimations.
     
    Zedzero, Oct 10, 2006 IP