What the heck is an "assist" in Yahoo Search Marketing?? (It better be something good because I searched for it and couldn't find anything)
Hi Natekapi, An assist is the number of times a keyword or ad contributed to a conversion that was credited to another keyword or marketing activity. Assists must occur within 45 days of the conversion event to be recorded. Within any 45 day period, a conversion can have a maximum of 30 assists recorded. Hope this helps! YahooPete
So I still don't really get it....when you say an ad or a keyword your talking about another YSM ad or YSM keyword, right? Are assists only tracked through paid ads? Or do assists tell you if someone clicks your ad and then leaves and comes back through an organic Yahoo search link? I really don't see the benefit of including assists at this point or how the data is useful to me. But I'd love to hear an explanation.