There is an article in recent Business 2.0 Magazine that talks about the traffic stats and the monthly ads revenue. If you calculate the CPM, there is a big difference. For example, Boingboing.net is only getting $4 CPM whereas TripAdvisor.com is getting $40. Fark.com, which is run by 3 people, is getting $600K-$800K ads sale per month! This website has a list of websites and their respective CPMs. Can you share your website's subject and CPM? Calboy