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What si CTR?

Discussion in 'Google AdWords' started by sankikhan, Oct 4, 2011.

  1. #1
    What is CTR and it is calculated? How CTR affect AD
    SEMrush
     
    sankikhan, Oct 4, 2011 IP
    SEMrush
  2. Icecube_media

    Icecube_media Peon

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    #2
    CTR means click through rate. It means how many people click on your ads. It has high effect on adsense earnings.
     
    Icecube_media, Oct 4, 2011 IP
  3. Daniel_P

    Daniel_P Peon

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    #3
    This is how Google officially explains CTR within their AdWords Help Center: "Clickthrough rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions). Your ad and keyword each have their own CTRs, unique to your own campaign performance." Hope this helps?!
     
    Daniel_P, Oct 4, 2011 IP
  4. Squilookal

    Squilookal Greenhorn

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    #4
    CTR also affects the position of your ad, If you have two ads with bids of 10 cents and one has a CRT of 5% and the other has CTR of 3%, the 5% ad is likely to appear above the 3% one. Its a balancing act to write ads that get good CTR but also convert well.
     
    Squilookal, Oct 4, 2011 IP
  5. inspiring_quotes

    inspiring_quotes Peon

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    #5
    They say good CTR starts from 5%. But, it's all depends on traffic source and character of traffic source. For example, stumble upon traffic gives very very low CTR. They just bounce off right away. But, organic search gives good CTR since google displays the page to right people who needs it.
     
    inspiring_quotes, Oct 8, 2011 IP
  6. aucharters

    aucharters Peon

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    #6
    CTR stands for Click Through Rate. CTR is how many peoples click on yours. No. of times clicks your ads divided by the no. of times ads shown.
     
    aucharters, Oct 9, 2011 IP
  7. hoodaki

    hoodaki Member

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    #7
    CTR (Click Through Rate) means how much person clicks your ads divided by how much Impression (shown your ads), if you chooses most relevant keyword, then CTR is high, always try to choose keyword niche quality.
     
    hoodaki, Oct 11, 2011 IP
  8. seoamit04

    seoamit04 Peon

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    #8
    CTR is simply click through rate it means that how many times your add is clicked by user divided by how may times you add display.

    CRT = No. of clicked/No. of impressions
     
    seoamit04, Oct 12, 2011 IP
  9. Alex and Elijah

    Alex and Elijah Peon

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    #9
    This is the best answer. Essentially CTR is an abbreviation for Clickthrough rate. And, it's calculated by dividing the number of ad clicks you received by the number of times your ad was show. CTR = Ads Clicked / Ads shown. Hope that helps. For example if you had 20 ad clicks and 100 impressions your click through rate would be CTR = 20/100 which is a 20% clickthrough rate. I.E. 20% of the people who saw your ad clicked on it.
     
    Alex and Elijah, Oct 12, 2011 IP
  10. Omid-G

    Omid-G Peon

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    #10
    CTR stands for Click Though Rate. It means what percentage of viewers who have seen the ad copy clicked on it. It basically is calculated by the portion of number of clicks over number of impressions. For example, if your ad has been viewed 1000 times and got 3 clicks then your CTR would be 0.3%.

    ~ Omid
     
    Omid-G, Oct 12, 2011 IP
  11. hirephpdeveloper

    hirephpdeveloper Member

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    #11
    thanks for all info's here.. ... i learnt a lot about ctr now..
     
    hirephpdeveloper, Oct 13, 2011 IP
  12. cospro

    cospro Member

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    #12
    This really helps me a lot to understand about CTR
     
    cospro, Oct 15, 2011 IP
  13. makbradson

    makbradson Peon

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    #13
    This is the best answer.
     
    makbradson, Oct 16, 2011 IP
  14. corrinla

    corrinla Peon

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    #14
    They just bounce off right away. But, organic search gives good CTR since google displays the page to right people who needs it.
     
    corrinla, Oct 17, 2011 IP
  15. Tadanto Mandal

    Tadanto Mandal Member

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    #15
    thanks guys for your advise it make me clear about ctr
     
    Tadanto Mandal, Oct 21, 2011 IP