Great forum here and as you can see i just joined. i have been searching this forum for some time now and after reading all these posts, i have a few questions. I have a forum with about 10,000 members, 250,000 posts, and been open for a while now. What should a good CTM be? after reading some threads it seems that we are way off where we should be and we have just changed a bunch of things as far as placement, use of diff kind of ads, and adding to sections that never had ads. Is there anyway someone can give me some advice about our site either through this thread or PM. i dont want to violate any rules on this with information about our adsense account. thx
What's your daily traffic levels? It's hard to say what the CTR "should" be just given a forum of a certain size. It really depends on the topic of your forum as well. A forum that's discussing products, let's say, may get more interest clicks. My advice is to make a change and keep it for a few days and track each change carefully. For your most heavily trafficked pages, you can set up channels in your account for the specific pages (not just the main URL to your site). Test different things like making the Title color stand out or use the traditional "blue" color links, ad sizes, etc. Good luck!