it is WinApples.com. not sure yet what to do. right now i just have a page with a couple ipod and iphone affiliate links.
It really depends on if it gets traffic or not. If it gets consistent visits then what you're doing now would probably be fine (or you could park it).
Win Apples can be a viral website for doing quizzes and stuff. Then you can donate apples to 3rd world countries. Something like FreeRice.com