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What should I do with a food related domain?

Discussion in 'General Business' started by Barb Davids, Dec 1, 2019 at 8:32 AM.

  1. #1
    Hi all!

    I purchased a food related domain just because I thought it sounded good. It was inspired from a conversation I had with a friend who cooks a lot.
    SEMrush
    For some reason, I feel I need to keep it. But I don't know what to do with it. LOL

    There are an infinite amount of food websites already.

    If you are in to the food industry, is there something missing from the sites you've visited? Which one is your favorite and why?

    Thanks in advance for your feedback.
    Cheers!
    Barb
     
    Barb Davids, Dec 1, 2019 at 8:32 AM IP
    SEMrush
  2. davilama2682

    davilama2682 Greenhorn

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    #2
    I do not visit food websites - but I had dabbled with the thought of a food-specific blog website. People laughed when I mentioned it, but it has been one of those niche topics that have remained with me - if I ever decided to develop a niche content marketing blog. Non-proprietary food recipes are universal so can't be copyrighted. These search terms guaranteed to be searched for in search engines: food, blog, eat, recipe. You should however, have only original images found on your food website this will make you more marketable and will be great for your website branding - as well as boosting website content (which equals better stickiness, and SERPs). Just don't break the food content with too many ads. That is if you intend on monetizing. Stick to food only - not cooking supplies - unless you want to create reviews of food products. I hope that this helps you. Good luck on your endeavors with the food website.
     
    Last edited: Dec 1, 2019 at 7:52 PM
    davilama2682, Dec 1, 2019 at 7:46 PM IP
  3. Barb Davids

    Barb Davids Greenhorn

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    #3
    Barb Davids, Dec 2, 2019 at 10:50 AM IP
  4. jrbiz

    jrbiz Illustrious Member

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    #4
    I do not have a food website nor a career in food. That said, I love to eat! (See my signature line for evidence of that.) Additionally, so you understand where I am coming from, I am a high tech sales and marketing guy.

    Were I wanting to start a food-based website, I would look at what is working now. Nothing succeeds like success, you know. Since I am based in the US like you, I would be most interested in the Cooking Channel and the other cable TV channels that offer 24x7 cooking shows. I would make a list and then visit their websites to see what types of categories, content, etc., they are pushing prominently. They likely get millions of visitors per year and have analysts who spend time understanding what is working for them and what isn't. I would then think about putting up a website or a blog covering one of the categories/topics that seem to be featured prominently on these websites. You can be much more focused and do deeper dives than those larger, more broad-based websites.

    However, that is the easy part of the process. The problem is that "...if you build it, they will NOT come..." to paraphrase the famous movie quote. You need to have a strong marketing plan and the problem is that those successful sites that you just researched will not be sharing their secrets with anyone any time soon. (Actually, would not matter, anyway, as their media campaigns will include TV promotion through their channels and this will not be an option for you.) So, you will need to think about your potential audience(s) and how you might go about reaching them. FYI, most good business ideas fail right here: the inability to implement marketing programs that result in customer acquisition. You need to plan to execute a few different marketing campaigns to test for results and to gather the funds and/or resources necessary to implement them effectively. Keep in mind that much like real estate where only three things matter: Location, location, and location; it is the same for marketing in that only three things matter: testing, testing, and testing. Use the testing to find what works and then scale those campaigns that produce for you.
     
    jrbiz, Dec 3, 2019 at 1:00 PM IP
  5. Barb Davids

    Barb Davids Greenhorn

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    #5
    Understood. I was mostly looking for some non marketing specific insight. As someone who has used them, what might be missing. The stuff you can't necessarily find through normal marketing processes. ;) Generally speaking.

    Have you used a food website personally before?
     
    Barb Davids, Dec 3, 2019 at 1:47 PM IP
  6. Mike2718

    Mike2718 Greenhorn

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    #6
    Well, if this is a really rare domain, maybe you can partner up with a restaurant or a local bar to promote them in exchange for profit sharing or free drinks :)
     
    Mike2718, Dec 3, 2019 at 2:04 PM IP
  7. jrbiz

    jrbiz Illustrious Member

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    #7
    Rarely. Would be for a recipe of some sort.
     
    jrbiz, Dec 3, 2019 at 3:45 PM IP
  8. Javier-Ramos.com

    Javier-Ramos.com Peon

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    #8
    If it's a short dot com domain name you can hold it as an investment and sell it in the future, I buy and sell domains in the thousands of dollars and you would not believe what companies are willing to pay to buy the domains that they want.

    Average sale of a dot com domain name is in the high $x,xxx
     
    Javier-Ramos.com, Dec 3, 2019 at 5:26 PM IP
  9. dcristo

    dcristo Illustrious Member

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    #9
    Creating a food blog is the obvious option.
     
    dcristo, Dec 3, 2019 at 11:33 PM IP
  10. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #10
    Creating a site related to pet foods (home-made, gourmet) can be an option. People love to pamper their pets. May not work with your dn though.
     
    qwikad.com, Dec 4, 2019 at 2:45 AM IP