I started an campaign with adwords and bidded high. The quality was "OK". Now the campaign has been running for two days and I've paid more than 0.50 per click to google. The quality score is now "Great". Should I lower the bid now? How that would impact my listing? I need some insight advice on this. Google shows min. bid is 0.05 and the quality is great. still say I get charged 0.50 or so or more. How can I now get charges less while maintaining my ad position and CTR. I don't want to drop CTR or ad position, just get more clicks and pay less Please advice me about this.
Great job on increasing that quality score, means your doing everything well with your campaign. Yes, you should start decreasing your max bid. Generally, I like to decrease it by 15% daily; this way it's not a major change. Within a week, I am bidding 40 cents less awhile having the same position as a week ago.
The most common technique is to drop your par-per-click cost for about 15% and than you will see the results.With reducing your click cost 15% you will not lose your ad position and CTR.So if it works implement this technique again after 1 week.
The most common technique is to drop your par-per-click cost for about 15% and than you will see the results.With reducing your click cost 15% you will not lose your ad position and CTR.So if it works implement this technique again after 1 week.
If the campaign is converting for you and you just want to improve your ROI, I wouldn't lower it by 15%. With a max of 0.50 cents, I would lower it no more than 0.05 cents at a time, but probably more like 0.02. It all depends on what your actual cost per click is. You want to make sure when you lower your bids that you don't drop below the actual cost per click. Much better to massage it down slowly. When you drop your maximum, then the actual usually drops too. Then tomorrow you lower it a bit more and again the actual should drop as well, especially if your CTR is good. Usually high CTR is rewarded by Google and they start dropping your actual cost per click. By manually adjusting the maximum, you're just giving them a bit of a hurry on.
Over time if you can maintain your high CTR google will begin to discount your CPC's. The process is usually 3 months to see the biggest difference. Other than that, keep trying to get CTR higher while slowing dropping your bids. You should see a decrease of about 20% from initial avg cpc and some people report up to a 50% decrease. So if you are paying .50 now you can expect to pay anywhere from 0.25 - .40 in the future from the same clicks in the same position. But you have to maintain CTR and QS
This theory sounds really good but I have doubts... With this process is possible to decrease a Max CPC from $3 to under $0.4? In my campaign I find that to reach #1 position it is needed to bid high for some kw. I was paying (now I paused it to re-design a new one) Max CPC of $2.3 to reach #3 position in one relevant kw (3 words exact). Before pause the campaign I droped Max CPC to $1.8 in few days...but as my offer sais I have to pay per click under $0.4 to make it profitable. Is it possible? I'll relaunch a new campaign and I think I have to bid high from the start, $3 or perhaps $5...but I don't know if it is reachable to drop from MaxCPC $5 to MaxCPC $0.4. Another question. The 15% you discount everyday is the 15% of the actual bid or the 15% of the MaxCPC? This is a mathematical day by day development, with round numbers starting at $100 (to see better the percentages) and 15% discount every day: day1 - $100 day2 - $85 day3 - $72,25 day4 - $61,42 day5 - $52,21 day6 - $44,38 day7 - $37,73 => 62,27% off after a week day8 - $32,07 day9 - $27,26 day10 - $23,17 day11 - $19,7 day12 - $16,75 day13 - $14,24 day14 - $12,1 day15 - $10,29 day16 - $8,75 day17 - $7,44 => 92,56% off, 17 days to drop $5 to under $0,4 ($0,37 exactly) So following the 15% theory I have to wait 17 days to make profitable my campaign. What do you think? Impossible? Thanks in advance
Is it possible to go from $3 per click to 0.40 per click using your method? Yes probably, however your 0.40 bid is probably not maintaining the same position as your initial opening bid. I dont doubt you can remain in position 4 - 8 with a 0.40 bid but I doubt you can remain in position 1 - 3 with a 0.40 bid. It all depends on what position you want to be in and what position is most profitable for your campaign. As affiliate marketers we usually have to be in position 4 - 8 to stay profitable. Only companies with real products who pocket 100% of the profits can usually afford to stay in the higher positions The poster of this thread wanted to know "How can I now get charges less while maintaining my ad position and CTR."
Thanks robertpriolo, I thought that it was almost essential to stay in 1-3 positions. I'll try to decrease from 1st position bid to $0.4 and we'll see in which position I finally end . BTW 4st position is still good because it is the first of the right side column. More or less my question is related, isn't it? Lowering the bids