My guitar lesson site gets 200 - 250 visitors a day (targeted guitar traffic). Somebody wants to buy an ad (from a site selling guitars). My traffic is mostly English speaking. How much should I charge? Where should I put the "no follow" text ad so it won't look so spammy?
How many unique visitors do you think you will send them? This is important because they need to be able to find advertising on your website profitable. Keep that in mind. I would say $0.15 - $0.25 per unique visitor is pretty good, so you might look around that or at least close to it. This means if you're going to send them 200 unique visitors per month, $30+ would be fair.
What is your justification? So you say $75 to $100 a month for a "no follow" text ad. I do know that a Google Ad words click for guitars is between 75 cents to a dollar. How much should I charge for a banner ad (If I'm charging nearly 100 dollars for a text ad)? Is it possible to get 4 more advertisers and combined make $500 a month from site wide text ads (or banner ads)? That's my goal right now. But I think the clicks for "guitars" not "guitar lessons" are quite high on Google Ad words.
200 is not that much I would say $40 bucks tops. Once you hit around 1000 then you can charge around $100.
If you have several ads on the same page, advertisers may not be willing to fork that same amount of money if there are competitors around. Visitors clicking on another ad banner, most probably would have bought something else other place. So it's still back to the basic, if you intend to charge more, make sure you deliver the consistent amount of visitors to your advertisers.
Try looking at offervault. They will show you offers that networks have. Look for a guitar or music one and then join that network. Stick the ad on your site and you'll earn many times more than adsence or other people.
How about 20 dollars a month? My new ad is for 20 dollars a month. I might look into it but it's tough to get people to buy affiliate products. I'd rather take the ad money and run.
As an advertiser myself, I can't see myself paying no more than, say, $50 a month. Only around 1%, if that many, click on ads. Then we, as an advertiser, still have to sell them once they get there, so.... Do the math to see why it is far below $100. Maybe he isn't experienced, and he is willing to pay more? Ask HIM what he has in mind.
Exactly. I would ask for $100 and go from there. If the guy is only willing to pay $10 a month, it's not like you're losing much by setting a high opening price.
I want to ask for 100 a month but it's impossible with my amount of traffic. Plus my link will be "no follow" so my link is all about traffic and nothing else. Perhaps if I could raise it to 1000 unique visitors a day then I might consider 50 or 100 a month. Actually I already got one person checking out the site. The ad has only been up for a few hours. 20 dollars X 20 people is 400 a month which pays the rent. If I really got 20 people to pay 100 each then I'd make 2000 a month which is a good salary for a single guy. When you say set it and at 100 and go from there then we can assume the price will go down. However, most people will ignore ads for 100 a month and 200 - 250 visitors daily. This guy is charging 30 dollars a month for 17000 uniques daily. http://forums.digitalpoint.com/showthread.php?t=1557933 But the question is "What kind of traffic is it?" and "Where does the traffic come from?" If 1 percent clicked on your ad then you probably get 2 visitors a day which gives you 60 visitors a month. 60 visitors which are worth .30 a click. You spend 18 dollars a month. But many ads might make the click thru rate even lower. So I'm banking on the fact that my traffic is very targeted toward guitars. Perhaps it's different then game site or porn traffic. Plus it's traffic from US, UK etc..
People won't pay 20 dollars a month for 240 daily visitors on digitalpoint. Does anyone disagree? My stats for ONE WEEK http://www.koj.50g.com/free-music-study-dot-com-stats.jpg Nation stats: http://www.koj.50g.com/free-music-study-dot-com-nation-stats.jpg Iv'e seen some ads for the same amount of traffic for 5 dollars a month (and this is for a very annoying header banner which visitors hate anyways). However, who can make a living with those numbers?
I'd suggest anything from $25-$40 would be a profitable deal. Remember you never know if the ad will actually work or not.
Actually, I would disagree with what others are saying to a certain degree. People are advertising because they want business. It doesn't matter if they have competitors around in many cases although the probability of getting the same amount of traffic does go down slightly if you have several ads on the page. However, if i'm going to make 3-4 sales worth $20 a piece from a $30 ad on your site, I don't care what you do with it as long as I keep making those sales. The problem occurs when you ad a direct competitor, and split those sales between the two, or maybe send them all to one advertiser because he is a little bit lower priced than the other. You'll quickly lose that other advertiser. If you're going to do this, make sure you have a policy set where you don't advertise for direct competitors, or, at minimum be fair and loyal to your long-term advertisers.
I've made my offer 10 dollars a month. If I get enough people then at least I can pay the rent or get two and a half weeks of food at the Chinese restaurant or something. If I improve the site design of FreeMusicStudy.com then I'm betting I can triple the traffic in month's time. I think the site design and lack of content is driving people away. People have told me most successful sites get 1000 to 2000 a day but mine is stuck at 240 a day. So I'm looking to download a template. Of course as the traffic rises then maybe I can increase the fee to 20 or 30 a month and if it's at 1000or 2000 a day then maybe 50 to 100 dollars an ad.
Consider trying first to get your traffic up to where you can get at least $50 a month. 10 ads is $500 a month, while at the same time your site isn't swamped with ads, which many people hate. (Then, again, maybe 10 ads maybe too much.) It's counterproductive. ... It can bite you in the ass where very few will click on the ads. Good luck with it.
What if the ads are small (not big banners etc..)? Yes, I'll work on raising the traffic but it has to be from improved content and design alone (as I mentioned in my new thread) and not more SEO. Now all my traffic is from SEO.