I am designing an SEO friendly CMS system. I know it is advantageous to change the <title> when lets say viewing an article on another page. Is it beneficial to the search engine to change the meta description, keywords? What else if anything should change when you click through to a page of content. thanks
Title and keywords. Meta tags and content should also be changed. Just leave template for site and links to other sections of your site. Think of each page as a new website and make new title and keywords for it.
For best results, change in every page: TITLE Meta description Meta key`s (add the specific key`s for that page) As u can see, G listing first part of your title, and first part of your description Two pages with the same title and the same description, are not recommended
Ok, Lets say an internal page is missing meta descr and keywords or it wasn't entered. Is it better to show the default values from home page, or show none at all?
I agree with RCJ and zippo... I change the META-desc and TITLE on every page, not to mention the content... The keywords I only change if nessasary...