They should just keep blasting out advertisements on TV, they have gotten a great response so far as a result of their efforts.
Are you making it up on your own or just guessing? Bing has lost 50% of its market share over the last few days alone. See the thread on this board.
I don't think $100,000,000 is a lot of money for Microsoft. They could easily toss billions into advertisement. I think the initial promotions is to get people to visit so they can debug and further develop it before they launch a real campaign. my 2 cents HCG
I kind of felt it was not a great idea for Bing to come out the way they did. I read an article in the Businessweek about how Bing was conceptualized and it sounded that their whole goal was to catch up and beat Google... What a misguided goal that is. They should've released Bing without any extreme advertising and would let the users decide what to choose. It's like in real life, if you like something you will choose it, but if something is being pushed on you and you do not quite like it, you will probably start detesting the thing that is pushed on you and the one pushing it.