What should be the first step being taken before starting a marketing campaign

Hi,
I'm new to markeitng business. I have a new project to market a service in UK. actually they are a personnel developmetn service for employees.

what should be the initial steps taken before marketing..
and any tip about marketing will be highly appreciated..

thanks

 

The first step: Setup a website and then advertise. No advertising will mean you get no customers! So start advertising!

 

Hook up with every newspaper in a 100 mile radius

 

You are increase your advertise and highly appreciated marketing.

Its good for your site.

 

hi,
you should do online marketing and add link directory of your website.

Thank you,
Regards,
Pakistan Boy

 

1. First check if the market is there.
Are people willing to buy your services? Are they able to buy it?

2. You say you provide development services to employees. Do their employers hire you? For direct B2B services, follow this model:

i. Create a quick website that shows your credibility
ii. Write a white paper that reveals research supporting your approach. Then mail the whitepaper to all the companies you would like as your client
iii. Contact local colleges, chambers or commerce etc - and ask them if you can speak there. Build your public speaking skills. And build your list of companies where you have spoken.
iv. Call up the person in the co. who is responsible for employee training. And pitch him your services.

For a successful B2B marketing approach - you'll need more than just creating a website and submitting to directories and buying pay-per-click ads.

You'll have to build your credibility. And follow up with the person responsible in various companies.

 

market research should be first

 

hi all,

yes there s a demand for the service. and the market is not very competitive. I value all of your suggestions. and especially Ankesh. I think your suggestions will be good for a start. Thank you all

Love and Regards