Hi Friends, I am a fres website designer, Working in a best software company, Just i am going to design a new website. Everybody is telling create a search engine friendly website design. But i have not that much of idea for creating a search engine friendly website. Please help me with your best answer ? Thanks
Hi There are many things to apply for a search engine friendly website. I'll add a few I know: 1. The HTML code to be valid W3C. 2. Friendy URL. 3. The words that are added in page title should be also in title content, <h1>, <h2> tags. 4. Have a RSS feed and XML site map. 5. The CSS properties in .css external file (maximum 2 css files) 6. Without <iframe>.
Most of the things needed for a search friendly website... well, have nothing to do with half what MarPlo listed, which treads into the territory of SEO voodoo. Search engines don't care about the URL or RSS feeds, much less the CSS! In fact, apart from two or three properties CSS is ignored. There are only three major things you need to have a website do well on search engines -- naturally two of the three are things that most black hat SEO scam artists (which is to say, 99% of the people calling themselves SEO "experts") ignore, since they consider it their job to dump that can of shellac on the pile... Either way you look at it, their methods are just bug **** on top of bull ****. Those three things, in order of importance from low to high are: 3) Semantic markup with separation of presentation from content. 2) Backlinks from relevant websites 1) Unique content of value people actually want. That's it... which is why SEO should be a small part of the site development process used from the start, instead of being something you need to bring in some "expert" who only does SEO, because in most cases that makes them unqualified to do their jobs. It's something that should be done from the start, which is why I advocate the following method for building websites: Step 1) Create the content for the page as plaintext, or at the very least a reasonable facsimile. Step 2) Markup that content semantically... adding any content images (that's CONTENT, not presentation) as appropriate. At this point you should NOT be paying ANY attention to what your final layouts will be, because the markup should be flexible enough to handle most any layout if you have a logical document structure. Step 3) Build the layouts (yes, plural) using CSS, adding a handful of DIV or SPAN sandbags as needed -- since those do not change the meanings of the semantics you should already have at this point. (which is why HTML 5's idiotic allegedly semantic tags are a bunch of prairie pies). I like to start with a middle-size layout since that's what browsers who don't know media queries will get, then strip off columns for small displays and possibly add columns for large ones. If you make all the layouts fluid or semi-fluid (meaning you can't include a lot of the "but I can do it in photoshop" asshattery), the latter using a elastic measurements (em), accessibility, which is just as important as SEO, is also basically a free ride. Step 4) This is when you bring in the PSD jockey to draw their goof assed pretty pictures to hang on the layouts... because people do NOT visit websites for the goofy graphics, annoying animated idiocy, or any of the other **** people piss on their own sites with, they visit for the content. Any extra garbage that gets in the way of that, is exactly that, garbage! Naturally this is the exact opposite of the approach most of the industry has adopted the past few years, which is why so many websites are inaccessible fat bloated shadows of their former selves. You start out with a pretty picture of a website and start trying to shoe-horn your content into fixed width, or worse, fixed height containers -- you've already tied your hands behind your back in terms of accessibility, maintainability, and performance in search. Anyone telling you other wise is probably an art-chik-fil-a (I'm not saying art *** anymore or using similar slurs, if we're going to be insulting, insult the right people!) trying to scam you with their rubbish that's all flash, and no substance.
Making sites SEO friendly is always a good idea from the start. SEOMoz is one of the leaders in SEO and they wrote a great beginner guide. I highly recommend it. seomoz.org/beginners-guide-to-seo
If you consider that inaccessible piss poor train wreck of a site usable, what with the fixed width, absurdly undersized fixed metric fonts, illegible color contrasts on it's artsy-fartsy fonts, nonsensical heading orders, and empty anchors with CSS to be an example of "how it's done"... Since it seems to be the opposite of the advice things like Google and experts like Matt Cutts have been telling us for ages -- write for the user, not the search engine. The engine will follow. Most of the stuff in their little "guide" being developers obsessing on nonsense that neither search engines nor visitors give a flying purple fish about. Welcome to black hat land. When the site it is on is an unusable accessibility train wreck that you basically have to zoom in 200% AND kill it's colors AND font-face choices to use, it's kind-of hard to take any of their advice on good development practices seriously. Unless of course you happen to have that magical combination of decade old display sizes and 20/20 vision the PSD jockey who slapped that rubbish together happened to be using.
Haha really? Their guide is actually an excellent resource for SEO basics. Matt Cutts himself has recommended this guide several times. It covers basic on page SEO principals that work and the ones that Google itself recommends. Another guide from Google (PDF), basically covers many of the same concepts that the SEOMoz guide covers: static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf Writing for the reader will always be the most important thing you can do. You should never try to fool the search engines. However, if you don't have the foundation built with on page SEO, you are missing out.
To create a search engine friendly website don't use too many flash over it. It not only distracts visitors but also not considered good for search engines crawling. And also website footer also needs to be wisely created.
It's still a poorly written accessibility train wreck that to be frank, is useless to me on pretty much every machine I own... does NOT make it's content encouraging. To me all the extra "SEO" garbage is just polishing a turd -- I will not stuff a keyword into a TITLE 'just to satisfy the engines' since that quite often defeats the POINT of the TITLE tag -- to be what shows up inside your taskbar, tabs and/or window frame, and as the text for links from things like search engines. Mind you, a proper keyword MAY appear inside it naturally given what the tag is for, but I won't artificially stuff it in there. The same goes for headings, it should occur naturally... if you have to think about it enough to stuff it in there, you didn't write your content very well. But again, I write the content (or a reasonable facsimile), then semantic markup, THEN the layout in CSS, THEN the goofy graphics hung on the layout, NOT the other way around like most people... as such I start from good content, good markup, and it all just falls into place on it's own without having to think about all the goofy extra "tricks" sites like that one advocate. But what do I know, I consider google analytics redundant bloat if you bother taking the time to understand log parsers like analog and webalizer... You need more information than provided by those, you're wasting time on stupid tracking obsessions that could be better spent generating new and fresh content. You know, the important part of a website that actually draws in visitors.