Here's some advice for the people newer to being a webmaster. I'm going to tell a short story about two people with adsense whom are trying to make a lot more with adsense. Bobby wanted to make a lot of money with adsense. He wanted it now so bob went to a site called Google Trends. Bobby also went to another site at the same time. It was called Google Adword Keyword Tools. Bobby searched in the adwords site trying to find the highest paying click. When he found a bunch of medical keywords and stuff related to real estate he decided to pick real estate knowing that the trend is high in google trends. Bobby was too stupid to even pay attention to the fact that the competition bar in the keyword showed that it would be impossible to compete against all of the other sites about real estate. Bobby made his real estate site and cannot get any traffic because he refuses to write his own content. He set up an auto-blog....afterall he doesn't know jack about real estate unlike the other 5,000,000 real estate sites that actually SELL their own houses! Jimmy liked karate and built a site on karate. He loved karate so much that he came up with all of these idea's about how to keep the visitors interested in the site. He wrote all of the content because he likes karate. Who makes more with adsense in the long run?