I am looking to set up an adwords marketing campaign on a couple of niches, and I was looking at two distinct ways to go with marketing. Scenario A: I want to setup an adword marketing scheme, which would use anywhere from 50-200 potential ads, with alot of relative keywords to this niche product. I would also bet between 5-10 cents a click. Scenario B: I want to setup an adword marketing scheme, which would use anywhere from 5-10 potential ads, with alot of relative keywords to this niche product. I would also bet between 50-75 cents a click. I was wondering, maybe from everybody's experience, which would provide a higher sale conversion, with the least amount of marketing dollars. Either scenario A, B, or maybe you could recommend another scenario that has greatly worked for you. I appreciate your help in Advance
If your keywords for each scenario are equally targeted, then you will get better conversion for scenario A. That's clearly because of the lower CPC. Having a lower cpc means that your Ads will be in a further position or rank, your impressions will be slower; however you may still eventually get enough clicks to meet your Daily/Monthly budget. The only outcome will be more clicks for less. That's always been my experience for years.